How to Understand the Basics of Business Analytics

bUSINESS iNTELLIGENCEData analytics has become one of the most important aspects of any business today. Whether you are running a tech startup or a towing service, you need data, about your products, customers, competitors, among others, to make strategic decisions to help your business stay ahead of the rest. Business analytics involves a systematic computational analysis of data. This means, applying business statistics. Statistics is all about collecting data and organizing it in clean formats that can be used to help in making better decisions.

Business Intelligence Vs Business Analytics

There are different aspects of that can greatly benefit from the use of business analytics. When we talk about business analytics, we talk about all the systems and software that are used to ensure that organizations make better decisions. These decisions can range from customer relations, supply chain management, human resource, financial planning among others. However, business get stuck in understanding the difference between business analytics and business intelligence.

Business Intelligence

analyticsBusiness intelligence relates to all techniques, technologies and tools that are used to provide insight about where a particular business currently stands. An example is how a business can use Excel spreadsheets for storing data on sales and operations about that business. Then you decide to use that data to determine how the business has been performing. You use the information you have on the spreadsheets, analyze it and extract any valuable insight you can get from it.

Business Analytics

Once you have had an idea of what’s happening in your business, it’s time to apply business analytics. With business analytics, you aim at finding a reason why things are happening the way they are. Tools used in analytics are normally complex analytical instruments. Business analytics aims at looking on different factors that come into play and can be used to improve the operations and output of a business. The key difference between business intelligence and business analytics is that intelligence uses simple operations such as sum, averages, percentages etc, while analytics concentrates on complex data science operations such as regression analysis, correlation, variance, standard deviation among others.

Why Use Business Analytics

Businesses are now looking forward to add business analytics in their daily performance. One of the key benefits businesses stand to benefits by using analytics is through smart decision making. When businesses invite the use of analytics, they stand a better chance to achieve high levels of accuracy in their desired outcomes and results. This brings a significant improvement in their decision making process.

Faster decision making

In addition to improving the overall quality of decisions businesses make, you will find that these decisions are reached within a very short period of time. Making quick decisions is easy, but can be prone to errors. With business analytics, you can make these decisions with a relatively short time and still with a high level of accuracy. There are better insights through visualization and a company can stay updated. Additionally, there is more efficiency in operations and a company can achieve profitability faster.

 

 

 

 

Import Tools Every SEO Expert Needs

seoBusinesses need to be heard and seen in order to thrive and succeed, ask Palm Beach Tow Truck. SEO has proven itself as it is no longer a buzzword reserved for a niche of online marketing. Every small business is now using SEO than never before to be discovered and make sales. For one to effectively apply SEO, there are important tools needs to make it work. Here are some of the most important tools you need for your SEO efforts.

Ahrefs

Ahrefs is a very important tool for your SEO efforts. This tool helps you to learn about your competition and outrank your opponents. With this tool, you can analyze search traffic for your competitors and also find the exact keywords they are using to rank.  You can as well get thousands of keyword ideas using its huge database by the use of keyword explorer. Ahrefs also runs a big index of live backlinks. There is also a content explorer tool that helps you find which content has been performing optimally.

Yoast SEO

The Yoast SEO is a very important tool that helps in optimizing your website. It has a plugin that works perfectly with WordPress to offer a powerful content analysis. You can use this plugin to optimize every page of your website. The plugin also assists you with suggestions that help in improving your SEO posts. This plugin also has an important feature for optimization including Open Graph Meta Tags, built-in robots.txt among others.

Spyfu

keywordsSpyfu is another important tool that helps to spy on your competitors. It provides you with a report on all search engine strategies that your competitors are using. You can use SpyFu to search for any domain and it will tell you on every place the domain shows up on Google. It can also tell you about the keywords that your competitors are using, as well as the bid they have placed for paid search. With this tool, you can learn about every ad variation that your competitors have used for the last 10 years.  You can also track on each domain that bids on your keywords.

MozPro

MozPro is a tool that simplifies all your SEO needs. It is an all-in-one suite contains various SEO tools. MozPro helps you in understanding your visitors as well as easily finding out which keywords they are using to reach you. When you know these keywords, you can now strategically target those keywords to help improve your rankings. MozPro also helps in tracking your rankings at it gives you a holistic picture on how you are performing and ranking for the keywords you are targeting.

SEMrush

SEMrush is another important tool for your SEO efforts. It helps you go above and beyond in terms of conventional marketing. You can use SEMrush for backlink analysis, Keyword research, SEO audit as well as analytics. SEMrush has a competitor analysis feature that helps you in getting very vital data about your competitors. You can also use this tool to learn about the ad strategies your competitors are using.

Trends in Search Engine Optimization and SERP Results

SEOIn the past, ranking on SEO relied greatly on keyword placement and backlinks. Today, Google and other search engines continue to increasingly gather more data about our preferences making search engines to be more accurate, personalized and timely than ever. If you are working as an SEO expert, you now know that ranking content requires more than keywords and backlinks. It is more about optimization and content that you share with your audience.

There are key trends that we can’t ignore and include the following;

 

The rise of Voice Search

Today, one out of every five searches happening to Google comes as a result of voice search. There are voice-activated smart speakers such as Google Home and Amazon Echo leading the trend of voice search. What’s amazing is a new flagship of Phone Pixel 2 and an extension of home speakers driven by AI such as Google Assistant and SIRI.

 

Featured Snippets

Featured snippets are now tied to voice search. Over the last few years, we have witnessed featured snippets that are displayed in search across various channels and devices. Today, at least 30 percent of all search queries on Google have an instant answer that comes in the form of featured snippets.  Featured snippets are now stealing up to 10 percent of all traffic that is occupying the top positions of Google

The trend of snippets is giving rise to a new form of content in the form of Q&A.

 

Shift to Mobile

mObile SEOThere is a massive shift to mobile. Google has now started ranking pages based on the mobile version of the page. For long, Google has been evaluating the relevance of a website based on desktop experience – this feature is now changing. Today, mobile searches account for more than 60 percent of the total search and ranking of sites based on mobile experience becomes extremely important.

 

User Experience

The experience and reaction of users to sites play a key role in determining rankings. The user expectations and demands for search are changing exponentially. Today, users are looking for instant solutions to the problems they are facing irrespective of the devices they are using. Reports from Google point out that sites that take more than three seconds to load lose about 40 percent of visitors.

 

Optimization

Search results are now becoming more contextual and timely. Google continually continues to integrate AI into its search algorithms that comprise historical search patterns and present contexts such as devices and location.  This means queries must return the most relevant and personalized answers to users in the quickest time possible.

 

Linkless backlinks

Another key trend to watch is the rise of linkless backlinks. For many years, backlinks have been the bread and butter of SEO. In the past and even present, linking from one source to another heavily boosts a page rank for a site. Today, search engines are devising ways of associating mentions of institutions and brands without the need of linking to their respective web pages. The linkless links are still going to carry some weight similar to that carried by hyperlinks.

 

 

Tips to Getting Started in SEO

SEOSEO is not magic, and it should never be one. SEO is a long-term strategy which provides very high ROI opportunities. When it comes to search engine optimization for a new website, some issues can be intimidating due to the amount of information out there. This guide looks at simple ways to implement a winning SEO strategy.

Keyword Research

Keyword research is the single most important thing you need to plan or your website. With paid search, you can test hundreds of keywords without problems, but with SEO it doesn’t work that way. If your site is small, you usually check and concentrate on one to five keyword phrases, but if your site is large, it can become hard to optimize every single page.

Website Design and Development

Fixing something that is broken is very hard as compared to building it right from the beginning.  If you want to create a new website, ensure that you consider implementing a search engine friendly design before implementing the development of the website. Having a design and architecture helps to save you time and other resources.

Competitive Intelligence

competitionYou need to know your competition and what they are doing. Know where they rank and for which terms. Understand who is linking to them and why. The things you have to do depends on what your opponents are doing. The less competitive your field is, the easier it is for you to outrank them. It is very important to determine the resources and costs for your SEO efforts.

Web Analytics

You cannot determine the success or failure of your site or any internet marketing activities if you do not track and measure their effectiveness. Any online marketing effort can be through paid search, SEO, email marketing, display marketing, affiliate marketing among others and all these require analytics.

 

Content Building

A website is never completely done. It has to change and you have to grow it over time. It is a natural process and you need to adjust to changes in the market. You have to provide good quality content that is related to what you do. You need to look for ways to increase your website traffic. You can as well increase your services and products you offer to your customers. You can grow the authority of your site through link building. The internet would not be a net without links. Look for broken links as well and fix them.

Tips to Achieve the First Sport of Google Rankings

SEOSometimes, it is quite hard to explain the mechanisms of SEO ranking. The exact details of the ranking algorithm used by Google and other search engines still remains a mystery. But there are important ranking factors that can’t just be ignored. With so many web pages and other content over the internet, how do you ensure that you rank? This is the main question we shall be looking forward to answering.

Guide to SEO Rankings

While not all digital marketers agree on every ranking factor people mostly talk about, there are key aspects that all agree on. Google aims at looking for the content that gives users the best possible experience while at the same time giving the most accurate and relevant information possible. Here are key components Google aims to look at when evaluating which search results to show.

Relevance

First of all, aim to ascertain if your website provides good service or content that that web searchers are using a specific keyword for. Google uses bots and crawlers to scan a site and indexes all information pertaining to that particular site. This information might be in the form of pictures, images, multimedia among others. When a user searches using a particular keyword, Google matches the search query with millions of previously indexed pages to see which one provides the most relevant results.

Popularity

httpsPopularity is also another important factor that determines Google rankings. Google keeps a track of user interactions on sites to determine behavioral patterns. This is facilitated by RankBrain as well as other data streams. Once Google has sufficient data on how users interact with your website, you stand to rank better.

Authority

A third ranking factor for websites is an authority. Google wants websites to show authority in terms of expertise by offering helpful information to your website visitors. By offering resourceful and deep information to your website visitors, they will likely share your content and Google uses these social share signals as important ranking elements.

Keywords

To increase the rankings in your website, you need to perform a comprehensive keyword research. Keywords are the words that people type in search engines when they are doing an online search. Thinks about words that are related to what people might be actually searching. There are many tools that help with the process of keyword research. Once you discover important and related keywords that people might be searching, it would be beneficial you include all of these in your website to increase traffic.

SEO

SEO refers to search engine optimization and can be categorized into two; on-page SEO and off-page SEO. On-page SEO relates to all factors within a website that affects its ranking on search engines. With on-page SEO, you aim at optimizing individual web pages on aspects such as content, HTML, keywords, links among others. On the other hand, off-page SEO deals with techniques that can be used to improve the position of a site on SERPs. This kind of SEO has to do with promotional methods beyond website design. It includes aspects such as link building, social media as well as social media bookmarking.