Sometimes, it is quite hard to explain the mechanisms of SEO ranking. The exact details of the ranking algorithm used by Google and other search engines still remains a mystery. But there are important ranking factors that can’t just be ignored. With so many web pages and other content over the internet, how do you ensure that you rank? This is the main question we shall be looking forward to answering.
Guide to SEO Rankings
While not all digital marketers agree on every ranking factor people mostly talk about, there are key aspects that all agree on. Google aims at looking for the content that gives users the best possible experience while at the same time giving the most accurate and relevant information possible. Here are key components Google aims to look at when evaluating which search results to show.
First of all, aim to ascertain if your website provides good service or content that that web searchers are using a specific keyword for. Google uses bots and crawlers to scan a site and indexes all information pertaining to that particular site. This information might be in the form of pictures, images, multimedia among others. When a user searches using a particular keyword, Google matches the search query with millions of previously indexed pages to see which one provides the most relevant results.
Popularity is also another important factor that determines Google rankings. Google keeps a track of user interactions on sites to determine behavioral patterns. This is facilitated by RankBrain as well as other data streams. Once Google has sufficient data on how users interact with your website, you stand to rank better.
A third ranking factor for websites is an authority. Google wants websites to show authority in terms of expertise by offering helpful information to your website visitors. By offering resourceful and deep information to your website visitors, they will likely share your content and Google uses these social share signals as important ranking elements.
To increase the rankings in your website, you need to perform a comprehensive keyword research. Keywords are the words that people type in search engines when they are doing an online search. Thinks about words that are related to what people might be actually searching. There are many tools that help with the process of keyword research. Once you discover important and related keywords that people might be searching, it would be beneficial you include all of these in your website to increase traffic.
SEO refers to search engine optimization and can be categorized into two; on-page SEO and off-page SEO. On-page SEO relates to all factors within a website that affects its ranking on search engines. With on-page SEO, you aim at optimizing individual web pages on aspects such as content, HTML, keywords, links among others. On the other hand, off-page SEO deals with techniques that can be used to improve the position of a site on SERPs. This kind of SEO has to do with promotional methods beyond website design. It includes aspects such as link building, social media as well as social media bookmarking.